“A person’s name is to him or her the sweetest and most important sound in any language.” – Dale Carnegie
“Customers prefer something that clearly says – it’s mine.” – Forbes
“The world is going custom.” – New York Times
How to get the attention of busy clients with so many distractions and demands on their time?
Marketing’s biggest challenge in the 21st century is simply cutting through the noise.
The solution – more and more companies are putting personalization at the heart of their marketing. Nike let’s us design our own sneakers, Coke sells cans with our name on it.
Although personalized products have been very popular in the consumer market for over 20 years, recently companies have realized the benefit of engaging clients with incentives and premiums that they make themselves.
Google celebrated Valentine’s Day with a personalize your own wooden heart celebration that generated a lot of LOVE.
Companies are finding that personalization promotions deliver higher response rates. Benefits include:
- Higher level of engagement as recipient is involved in creating their own gift.
- Higher level of satisfaction as item is made by the recipient, using their own words, images or designs.
- 3x more likely to be shared with friends and family and on social media
- Recipients enjoy the opportunity to demonstrate their creativity and have fun with your company promotion.
- Ideal for marketing campaigns with ability to play on specific themes. Robinsons drinks promoted the idea of everyone being a winner at Wimbledon, as they would leave with something with their name on it…
Kellogg’s saw 3 million visitors to their website spend an average of six minutes on a recent ‘create your own spoon’ promotion. And thousands shared their #spoonselfie on social media.
A Credit Union doubled their campaign goals with a personalization promotion celebrating their military members…
A British bank used a customize your own phone case promotion to highlight their family friendly services…
Personalization is also mobile, your customers can take a group photo and upload it onto a mug, cushion, canvas, jigsaw etc and save that special moment for posterity.
If you are looking for the new ways to make your client communications and appreciation more engaging, please Contact Us.
