With the rise of social media, fans have shown that they no longer want a passive role as an audience member.
They want to be part of the action, on stage, communicating directly with their heroes… the stars of their own story.
Smart sponsors are developing activations that allow fans to become part of the team and personalize their experience.
Coke saw sales rise 400% after they ran a personalized scarf promotion for the 2016 European soccer championships.
At stadiums around the world, the most popular activity on the tour is always the chance to appear in a photo with the team.
Why run a personalization sponsorship activation?
- It’s Interactive.
- Fans place a higher value on personalized premiums.
- Fans are more likely to share a personalized item on social media.
- It’s Engaging, this recent Kelloggs shows how they super-charged a simple spoon promotion through personalization.
Fans are unique, shouldn’t your activation be unique too?
If you would like to learn more about increasing your audience engagement and super-charging your sponsorship activation, please Contact Us.
