Client Challenge: Get more people into the casino for Valentine’s Day.
Solution: Offer casino loyalty club members a wooden heart that they could personalize with their own image and text. Prizes were offered to those who shared their personalized heart on social media and additional rewards were given to those who brought their custom wooden heart into the casino.
Result:
- Casino traffic was up by 140%
- Members shared the promotion with friends and family and on social media, gaining the casino thousands of dollars in free publicity.
- Casino saw a spike in enquiries asking to join the rewards program, having seen the promotion online.
- Casino generated significant member LOVE and goodwill.
More and more companies are using interactive personalization in their promotions, as people want to be creators and have something that is unique to them.
Engagement: consumers spend more time on personalization promotions and and more eager to participate.
Kellogg’s saw 3 million visitors to their website spend an average of six minutes on a recent ‘create your own spoon’ promotion:
Personalization changes a promotional premium from a commodity to a special gift. And it can be as simple as allowing people to add their name..
To see further examples of personalization in action, you can visit our YouTube page:
https://www.youtube.com/channel/UCG9ZC5oLcTLPKkdsk3Yboww
Or our Case Studies page:
If you’re looking to increase engagement, participation and brand love, please Contact Us.
